Creating and inspiring moments of pure joy

Singapore Airlines.

With Flying Colours. United Yeah partnered with Singapore Airlines and Singapore Tourism Board to change travellers awareness of Singapore as a place of transit to a destination where passion is made possible.

 
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The campaign drew the shortest possible line between awareness and engagement through the design of a straightforward but addictive matching-pairs game that would let players race against the clock — and each other. Players could also delve deeper into a microsite to build itineraries that educated through discovery all of the cool experiences waiting for them in Singapore.

 
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