Working with the sustainability team, the new brand identity project set a new standard of corporate sustainability. The new brand introduces new themes of purpose and focus, re-affirming a bold environmental commitment to net positive and zero waste. This Changes Everything brand identity, and website design illustrates the significant environmental, social and governance (ESG) trends that matter most to Mirvac, and it's stakeholders, and how Mirvac will transparently share its progress. Complementing net positive and zero waste goals with community targets to create a net positive legacy, triple community investment by 2022, invest $100 million in the social sector by 2030, and provide unlimited paid volunteer leave to all employees.
The biggest learning that needed addressing was that the strategy's most significant change came from within. Sustainability is no longer an initiative, its now Mirvac's DNA. The new brand design reflects this and empowers Mirvac's people to innovate and drive sustainability success.