Ambition & trust
Readiness
Readiness
For service-based companies built to mean something, Readiness shows how close you are to moving as one toward the future you believe in. It pinpoints the gaps across direction, people and brand, and names the opportunities to build trust so you get there faster.
Clarity before change.
Delivered in 2 weeks.
Starts at $12K.
What you'll get
Readiness scorecard
Readiness scorecard
Leadership report
Leadership report
Opportunity map
Opportunity map
Ambition priorities
Ambition priorities
When to start
Start Readiness when your instincts say change is on the table. Before a rebrand, after a merger, with new leadership, when growth slows, decisions drag, or the story inside no longer matches what customers feel.
Start Readiness when your instincts say change is on the table. Before a rebrand, after a merger, with new leadership, when growth slows, decisions drag, or the story inside no longer matches what customers feel.
Start Readiness when your instincts say change is on the table. Before a rebrand, after a merger, with new leadership, when growth slows, decisions drag, or the story inside no longer matches what customers feel.
How it works
Remote first, in person when it helps. Week one is discovery: short leadership interviews, anonymous team pulse, and a light review of core materials. Week two is measurement and decision: we score Alignment and Trust, rank opportunities, then finish with a readout and a Priority Map so owners and dates are set and delivery starts.
Remote first, in person when it helps. Week one is discovery: short leadership interviews, anonymous team pulse, and a light review of core materials. Week two is measurement and decision: we score Alignment and Trust, rank opportunities, then finish with a readout and a Priority Map so owners and dates are set and delivery starts.
Remote first, in person when it helps. Week one is discovery: short leadership interviews, anonymous team pulse, and a light review of core materials. Week two is measurement and decision: we score Alignment and Trust, rank opportunities, then finish with a readout and a Priority Map so owners and dates are set and delivery starts.
What we need
Access to leaders for short interviews, access to the team for anonymous pulse, core materials, data, and supporting insights you may already have. Optional, 5-10 customers for short interviews.
Access to leaders for short interviews, access to the team for anonymous pulse, core materials, data, and supporting insights you may already have. Optional, 5-10 customers for short interviews.
Access to leaders for short interviews, access to the team for anonymous pulse, core materials, data, and supporting insights you may already have. Optional, 5-10 customers for short interviews.
Confidentiality
We work with private information and candid interviews. We share themes, not quotes. Data is handled under NDA.
We work with private information and candid interviews. We share themes, not quotes. Data is handled under NDA.
We work with private information and candid interviews. We share themes, not quotes. Data is handled under NDA.
What it's not
Not a financial audit. Not a systems audit. Not a marketing audit. Not a long deck.
Not a financial audit. Not a systems audit. Not a marketing audit. Not a long deck.
Not a financial audit. Not a systems audit. Not a marketing audit. Not a long deck.
What we measure
Alignment
A composite of how well direction, people and brand pull in the same direction. Coherence between strategy, behaviours and customer experience. Friction in decisions and handoffs.
A composite of how well direction, people and brand pull in the same direction. Coherence between strategy, behaviours and customer experience. Friction in decisions and handoffs.
A composite of how well direction, people and brand pull in the same direction. Coherence between strategy, behaviours and customer experience. Friction in decisions and handoffs.
Trust
Confidence in direction, leadership and delivery. Inside, belief, consistent behaviours and follow through. Outside, whether the promise matches the experience customers feel.
Confidence in direction, leadership and delivery. Inside, belief, consistent behaviours and follow through. Outside, whether the promise matches the experience customers feel.
Confidence in direction, leadership and delivery. Inside, belief, consistent behaviours and follow through. Outside, whether the promise matches the experience customers feel.
Direction
Ambition, vision and impact
Ambition, vision and impact
Ambition, vision and impact
Lived purpose
Lived purpose
Lived purpose
Positioning and opportunity
Positioning and opportunity
Positioning and opportunity
Brand & service architecture
Brand & service architecture
Brand & service architecture
Value proposition
Value proposition
Value proposition
People
Belief system
Belief system
Belief system
Behaviour and culture code
Behaviour and culture code
Behaviour and culture code
Team engagement
Team engagement
Team engagement
Employee Value Proposition
Employee Value Proposition
Employee Value Proposition
Leadership framework
Leadership framework
Leadership framework
Brand
Messaging clarity
Messaging clarity
Messaging clarity
Brand expression and experience
Brand expression and experience
Brand expression and experience
Employee experience
Employee experience
Employee experience
Customer experience
Customer experience
Customer experience
Signature moments
Signature moments
Signature moments